The beauty industry has seen a significant shift towards online shopping, offering consumers unparalleled convenience and access to a vast array of products. Whether you’re looking for high-end luxury items, affordable drugstore finds, or eco-friendly and cruelty-free options, the internet has a beauty store to meet your needs.
In this article, we explore the 10 best online beauty stores, each offering unique products and shopping experiences. From global giants like Sephora and Ulta Beauty to niche brands like Glossier and The Ordinary, these stores have set the standard for online beauty retail.
1. Eternal Beauty Outlet
Eternal Beauty Outlet is an online store that offers a wide variety of beauty products, including cosmetics, skincare, haircare, and fragrances. It was founded in 2020 by Olivia Grace.
The beauty store focuses on eco-friendliness, cruelty-free practices, and inclusivity. They aim to celebrate the power of beauty and meet individual skincare needs by sourcing the best beauty products from around the world.
Eternal Beauty Outlet is dedicated to sustainability, working hard to reduce overpackaging and waste. They prioritize quality ingredients and transparency to give customers great value and personalized beauty solutions.
2. Sephora
Sephora is a global beauty retailer known for its extensive range of cosmetics, skincare, fragrance, and haircare products. Founded in France in 1969, Sephora has grown to become a leading beauty destination with over 2,600 stores worldwide. The brand offers more than 14,000 products from over 200 brands, including exclusive lines like Fenty Beauty by Rihanna and Rare Beauty by Selena Gomez.
Sephora’s online store mirrors its in-store experience, providing detailed product descriptions, customer reviews, and virtual try-on tools. The Sephora app and website also feature tutorials, beauty tips, and a robust loyalty program called Beauty Insider, which offers rewards and exclusive perks to frequent shoppers.
3. Ulta Beauty
Ulta Beauty is a major American beauty retailer that offers a wide variety of products across cosmetics, skincare, haircare, and fragrance categories. Founded in 1990, Ulta has become a go-to destination for beauty enthusiasts, with over 1,200 stores across the United States. The online store is equally comprehensive, featuring products from both high-end and drugstore brands. Ulta’s website is user-friendly, with sections dedicated to new arrivals, bestsellers, and exclusive online deals.
The company also offers a loyalty program called Ultamate Rewards, which provides points for every dollar spent, redeemable for discounts on future purchases. Ulta’s online platform includes virtual try-on tools, beauty tips, and tutorials to enhance the shopping experience.
4. Glossier
Glossier is a digitally-native beauty brand that has gained a cult following since its launch in 2014. Known for its minimalist aesthetic and “skin first, makeup second” philosophy, Glossier offers a curated selection of skincare, makeup, and fragrance products. The brand’s online store is designed to be visually appealing and easy to navigate, with detailed product descriptions and customer reviews.
Glossier’s website also features a blog called “Into The Gloss,” which provides beauty tips, product recommendations, and interviews with industry insiders. The brand’s commitment to transparency and community engagement has helped it build a loyal customer base. Glossier’s products are also available in select physical stores, but the majority of sales are conducted online.
5. Fenty Beauty
Fenty Beauty, founded by global superstar Rihanna in 2017, has revolutionized the beauty industry with its inclusive approach to makeup. The brand offers a wide range of products designed to cater to all skin tones, with its Pro Filt’r Foundation available in 50 shades. Fenty Beauty’s online store is sleek and user-friendly, featuring high-quality product images, detailed descriptions, and customer reviews.
The website also includes tutorials and tips to help customers achieve various makeup looks. Fenty Beauty’s commitment to diversity and innovation has earned it a loyal following and numerous industry awards. The brand’s products are also available at Sephora and other select retailers.
6. Charlotte Tilbury
Charlotte Tilbury is a luxury beauty brand founded by the renowned British makeup artist of the same name. Launched in 2013, the brand offers a range of high-quality makeup, skincare, and fragrance products. Charlotte Tilbury’s online store is designed to provide a luxurious shopping experience, with detailed product descriptions, application tips, and customer reviews.
The website also features virtual consultations, allowing customers to receive personalized beauty advice from experts. Charlotte Tilbury’s products are known for their innovative formulas and glamorous packaging, making them a favorite among beauty enthusiasts and professionals alike. The brand’s commitment to quality and customer satisfaction has helped it build a strong online presence.
7. The Ordinary
The Ordinary is a skincare brand under the DECIEM umbrella, known for its no-nonsense approach to beauty. Launched in 2016, The Ordinary offers a range of affordable, science-backed skincare products that focus on active ingredients. The brand’s online store is straightforward and informative, with detailed product descriptions, ingredient lists, and usage instructions. The Ordinary’s commitment to transparency and education has made it a favorite among skincare enthusiasts and professionals.
The website also features a regimen builder tool, which helps customers create personalized skincare routines based on their specific needs. The Ordinary’s products are also available at select retailers, including Sephora and Ulta.
8. Huda Beauty
Huda Beauty, founded by beauty influencer Huda Kattan in 2013, has quickly become one of the most popular beauty brands in the world. Known for its high-quality makeup products, including eyeshadow palettes, lipsticks, and foundations, Huda Beauty has a strong online presence. The brand’s website features detailed product descriptions, customer reviews, and tutorials to help customers achieve various makeup looks. Huda Beauty’s commitment to innovation and quality has earned it a loyal following and numerous industry awards.
The brand’s products are also available at Sephora and other select retailers. Huda Beauty’s online store is designed to provide a seamless shopping experience, with easy navigation and a visually appealing layout.
9. ColourPop
ColourPop is a California-based beauty brand known for its affordable, high-quality makeup products. Launched in 2014, ColourPop has gained a loyal following thanks to its innovative formulas and trendy product offerings.
The brand’s online store is vibrant and user-friendly, featuring detailed product descriptions, customer reviews, and tutorials.
ColourPop frequently collaborates with influencers and pop culture icons to create limited-edition collections, which are often sold exclusively online. The brand’s commitment to cruelty-free and vegan products has also resonated with consumers.
10. Kylie Cosmetics
Kylie Cosmetics, founded by reality TV star Kylie Jenner in 2015, has become a major player in the beauty industry. Known for its lip kits and other makeup products, the brand has a strong online presence and a loyal customer base.
Kylie Cosmetics’ website is designed to provide a luxurious shopping experience, with high-quality product images, detailed descriptions, and customer reviews. The brand frequently launches new products and limited-edition collections, which are often sold exclusively online.
Kylie Cosmetics’ commitment to quality and innovation has helped it build a strong reputation in the beauty industry. The website also features tutorials and tips to help customers achieve various makeup looks.
